No other activity allows groups of people to connect at a emotional level. Whether its our businesses or our families, Events draw the people who are important in our lives together.
Social media is ideal for creating contacts and awareness, but only Events can build the bonds for long-term business or personal relationships that last a life-time. Most marketers believe that Events are the single-most effective marketing channel for achieving business goals.
Understanding the diverse range of Events you can organize will help figure out which ones will make the biggest impression on your people and create a lasting positive memory. Below is a comprehensive list of what’s possible to get you started.
Conferences & Summits are generally focused on a central theme or industry with multiple speakers and held over an entire day or multiple days. They are also called conventions and symposiums. Common activities of conferences and summit include keynote speakers, industry-knowledgeable speakers, breakout sessions on narrow topics and networking. Technology companies are famous for using conferences and conventions to build relationships with product users and developers.
Physical attendees can be in the 100’s to the 1,000’s with online attendees many more. Hybrid physical/virtual events the norm.
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Event Facilities Hotels
Seminars and Workshops are usually smaller versions of conferences and summits but more focused on training and skills development. They usually have a single speaker/facilitator or a small number of them. Workshops often involved participants in group activities and discussions, as well as practice applying new concepts with others. Seminars are often more focused on learning ideas from a speaker/trainer with less hands-on applications. Seminars and Workshops can be held in a company office, venue or online.
Physical attendees can be as few as 5 or 10 up to 100 with more online. Virtual seminars and workshops have become more popular.
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Trade Shows are often large-scale events that bring brands and people together under one major industry or theme. Also called Trade Fairs, they involve exhibition booths to display products and take orders. Speakers are often focused on showcasing products and introducing brands to generate sales leads. Trade Shows and Expositions are usually held is convention centers in large cities over multiple days.
Physical attendees can be in the hundreds or thousands and can include the general public. Virtual tradeshows and expositions are being attempted and are effective in niche sectors like those related to technology-related sectors.
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Team-building activities are meant to boost employee morale and goodwill relationships. Participants often work together and are provided with a unique occasion to spend time together in a non-work environment. These typically involve activities that promote motivation, skills development and close working relationships.
Attendees are often small in number
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Networking events are social in nature and aim to develop personal relationships that lead to business relationships. They typically include food and occur around a mealtime. Evening Networking Events usually provide alcohol. Successful Networking Events need to have special extras that can be promoted to attract appropriate attendees. Examples might include: gourmet food, celebrity attendees, prizes to be given away, opening of new venue, etc.
Attendees can be a few dozen to hundreds.
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Product Launch are promotional events that announce a new brand, partnership or promotional offer. These events can be in-person or online events that generate awareness and media coverage about a company or its products and services. To be effective, they need to have a special attraction, gimmick or leading-edge technology to attract attention, publicity and purchase orders from customers.
Attendees can be a few dozen to a few hundred
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Business Briefings often involve keynote speakers and a targeted audience of industry leaders. The purpose is to create thought leadership and awareness for a set of ideas or complex products and services. To be effective, Business Briefings need to present a keynote speaker who is universally respected by attendees
Attendees are typically less than 10 or more than 100
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Business Roundtables involve a small group of industry leaders often with similar interests or job titles, who discuss specific ideas or concerns. They are often held over a meals and are often sponsored by an organization with specific business interests. These can be held in company boardrooms or larger venues in 5-star hotels.
To be effective, Business Roundtables are diligent in who are participants. Attendees are typically high-level decision-makers and have interest to form peer-to-peer relationships with others who can help their businesses and careers. Trust relationships can be formed that are valuable and highly appreciated. If participants are overly aggressive in selling or opinionated, the environment will be harmed.
Attendees are usually a dozen or so senior leaders
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Awards Events provide recognition for success at reaching company goals or customers for using company products. These can be small internal events or large-scale iconic productions. Success awards events need to have credible judges and transparent requirements for winners and finalists. Events where winners pay to receive trophies don’t last long and don’t attract sponsors.
Attendees can be in the hundreds or thousands
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Executive Retreats are off-site meetings with high-level employees (and/or business partners) to discuss strategic plans for the organization. These often include incentives and rewards for past performance and relationship building activities. Successful Executive Retreats are best held in unique venues that are considered out of the ordinary by participants so there is a shared feeling of wonderment and awe. Golf is a common activity for Executive Retreats since it is great for relationships building while being somewhat athletic. Similar activities involving (non-vigorous) athleticism can also be considered.
Attendees are small in number, usually less than 20.
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Company parties bring employees and partners together to celebrate shared achievements and build morale. While these are fun events and meant for relationship building, they still have goals business attached.
Attendees can number from a dozen to thousands
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Shareholder Meetings and board meetings are legally required but are also opportunities to promote company brands and awareness. Companies share past performance, future goals and business plans with stakeholders. They can be held in company venues or in public facilities.
Attendees can be a few dozen in number to hundreds
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Ceremonies and galas are formal events that present an organization and its brands in an elegant occasion.
Attendees can be in the hundreds or thousands
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All recruiting events are for acquiring talent and promoting the employer brand. These are generally held in public locations like campuses and shopping centers and attract hundreds or thousands of job seekers. Venues are chosen to be convenient for attendees for transportation.
To be successful, Job Fairs need to be heavily promoted to young job-seekers and offer high-profile employers as participants.
Attendees can be in the hundreds or thousands
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Press Conferences are media events for government or industry leaders to gain positive media coverage or public support for policies or business concepts. They are best held in meeting facilities of upscale hotels since admittance needs to be somewhat controlled. To be successful, media needs to be incentivized to attend by creating a compelling story for them to cover. Attractive giveaways and gourmet food also help the process.
Attendees can be a few dozen up to a few hundred
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Golf outings are primarily about building stronger relationships with clients and partners that lead to more business. Golf is a traditional business relationship building activity that seems to never go out of fashion. Activities usually a sit-down dinner with prizes given and a friendly award ceremony.
Attendees can be a few dozen to less than a hundred
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Charity Events are important in determining how an organization is perceived in the community. These generally are focused on fund-raising for community development goals. They are diverse in nature and scope. They can be an athletic competition like a running race or large fitness event or a fancy charity auction.
Attendees can be in the hundreds or thousands
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Hackathons started as coding marathons lasting from few hours to few days attracting young software developers. Today, the concept is used for other professionals to create new ideas and concepts quickly.
Attendees can be in the a few dozen to hundreds
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Weddings are for sharing your joy with everyone you care about. This is one of the most important days in people’s lives and a large-scale wedding with all the trimmings will be a memorable day for everyone.
Attendees can be in the a few dozen to several hundred
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Birthdays are wonderful reasons to get together with friends and family. Organizing wow events that are above the usual creates a lasting memory and bonds people together for the rest of their lives.
Attendees can be in the a few dozen to several hundred
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Reunions bring dispersed people together to refresh relationships. They seem to work best if organized under the pretext of anniversaries, birthdays or similar important milestones. Reunions are emotional occasions for people to reminisce and involve food, drinks, slideshows of old pictures, dancing, and the like.
Attendees can be in the a few dozen to several hundred
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Kids’ Events like birthdays, graduations, debuts, have become grand experiences that build relationships with both the friends and parents of our children that can only help them far into the future.
Attendees can be in the a few dozen to several hundred
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Christenings, communions, confirmations are examples of events that enable spiritual togetherness. Organized events show people they are important to others and create life-long memories.
Attendees can be in the a few dozen to several hundred
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Fashion Shows are ultimately meant to sell clothing by creating a theatrical production to build an image for the designer and generating publicity and media coverage.
Attendees can be in the a few dozen to several hundred
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Marathons, bicycle events, bodybuilding competitions are examples of events that are organized by corporations and non-profits to build brands or raise funds.
Attendees can be from a hundred to thousands
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Everyone enjoys the experience of seeing live performances and being among large numbers of enthusiastic people.
Attendees can be a hundred to thousands
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Art shows, ballet and theatre attract a special class of people who demand the finest expressions of talent and emotion.
Attendees can be a few hundred to thousands
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Food Festivals, Lifestyle Festivals and Community Festivals are enjoyed by most people as ways to gain experiences that are unusual for them. These can be built into annual events that grow into large scale productions.
Attendees can be a few hundred to thousands
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Online gaming has become one of the largest sports in the world – larger than live sports and motion picture industries combined. Organizing professional events is a big opportunity to harness the power of millions of young players throughout the world.
Attendees can be several hundreds to several thousands
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Comedy events are popular with most people and usual for fund-raising or creating sponsorship opportunities.
Attendees can be in the a few dozen to several hundred
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